<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>The Playbook</title><description>Learn about the impact of AI on post-sales with insights and updates from the Trig founders</description><link>https://www.trig.ai/blog</link><atom:link href="https://www.trig.ai/blog/rss.xml" rel="self" type="application/rss+xml"/><language>en</language><lastBuildDate>Thu, 08 Oct 2026 14:00:00 GMT</lastBuildDate><item><title>Tech-touch customer success: why coverage should follow each account&apos;s signals</title><link>https://www.trig.ai/blog/tech-touch-customer-success-coverage-by-account-signals</link><guid isPermaLink="true">https://www.trig.ai/blog/tech-touch-customer-success-coverage-by-account-signals</guid><description>Only 5.5% of customer success teams prioritize accounts by risk or adoption. Grouping accounts by their state lets a team watch every account, including the tech-touch tier, and put people where the data says they are needed.</description><pubDate>Thu, 08 Oct 2026 14:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>AI for proactive account management: which work to give agents, and which to keep.</title><link>https://www.trig.ai/blog/ai-for-proactive-account-management</link><guid isPermaLink="true">https://www.trig.ai/blog/ai-for-proactive-account-management</guid><description>Agents should take the account work that is high in volume, easy to check and spread across systems. Account managers should keep pricing, terms, frustrated customers and executive relationships.</description><pubDate>Fri, 02 Oct 2026 14:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Build or buy AI for customer success? The hidden cost of building in-house.</title><link>https://www.trig.ai/blog/build-or-buy-ai-for-customer-success</link><guid isPermaLink="true">https://www.trig.ai/blog/build-or-buy-ai-for-customer-success</guid><description>Whether AI works in customer success depends on what has to keep running after launch: the connections to every system, the controls on what an agent may do, and the learning from outcomes.</description><pubDate>Thu, 24 Sep 2026 14:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>The best AI customer success tools in 2026, and who each one is for</title><link>https://www.trig.ai/blog/best-ai-customer-success-tools</link><guid isPermaLink="true">https://www.trig.ai/blog/best-ai-customer-success-tools</guid><description>AI customer success tools fall into three groups by what the AI actually does, and which group you need matters more than any ranking.</description><pubDate>Mon, 21 Sep 2026 14:00:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>How to use AI in customer success when your customer data isn&apos;t ready.</title><link>https://www.trig.ai/blog/how-to-use-ai-in-customer-success-when-your-data-is-not-ready</link><guid isPermaLink="true">https://www.trig.ai/blog/how-to-use-ai-in-customer-success-when-your-data-is-not-ready</guid><description>Gartner&apos;s position is that data is AI-ready only for a specific use case, and there is no such thing as making data AI-ready in general or in advance. The joining work is the system&apos;s job, one use case at a time.</description><pubDate>Thu, 17 Sep 2026 14:00:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>AI for Account Management vs Hiring More Account Managers: What the headcount data says.</title><link>https://www.trig.ai/blog/ai-for-account-management-vs-hiring-more-account-managers</link><guid isPermaLink="true">https://www.trig.ai/blog/ai-for-account-management-vs-hiring-more-account-managers</guid><description>Bain found customer success managers spend about 65% of their time on work that could be automated, and net revenue retention fell even as companies hired more of them. </description><pubDate>Thu, 10 Sep 2026 14:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Is AI in customer success delivering results? What the evidence shows.</title><link>https://www.trig.ai/blog/is-ai-in-customer-success-delivering-results</link><guid isPermaLink="true">https://www.trig.ai/blog/is-ai-in-customer-success-delivering-results</guid><description>Retention got worse in 2025. What the published evidence shows about AI in customer success, and how to tell a checkable result from a vendor&apos;s percentage.</description><pubDate>Tue, 08 Sep 2026 14:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>How to start using AI in a customer success team, and what to hand over first.</title><link>https://www.trig.ai/blog/how-to-start-using-ai-in-a-customer-success-team</link><guid isPermaLink="true">https://www.trig.ai/blog/how-to-start-using-ai-in-a-customer-success-team</guid><description>Only 22% of post-sales teams have a formal AI strategy. The order that works: internal productivity first, insight second, customer-facing action last, with the pass mark set before the pilot starts.</description><pubDate>Thu, 03 Sep 2026 14:00:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>How to use an AI assistant in Slack for account management, and which tools actually work.</title><link>https://www.trig.ai/blog/how-to-use-an-ai-assistant-in-slack-for-account-management</link><guid isPermaLink="true">https://www.trig.ai/blog/how-to-use-an-ai-assistant-in-slack-for-account-management</guid><description>How a post-sales team can set up an AI assistant in Slack: the setup steps that matter, the jobs to prioritize handing over, and which tools work best for account management work.</description><pubDate>Mon, 31 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>How to build the right AI agent team for every post-sales role.</title><link>https://www.trig.ai/blog/ai-agent-teams-for-every-post-sales-role</link><guid isPermaLink="true">https://www.trig.ai/blog/ai-agent-teams-for-every-post-sales-role</guid><description>TSIA measured renewals run by the wrong role costing three times as much. The right agent team is decided by the work&apos;s context: a different team for onboarding and adoption, for expansion, for the renewal, and for the RevOps workflows underneath them.</description><pubDate>Thu, 27 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Vitally vs Gainsight vs Planhat: Which customer success platform fits your team?</title><link>https://www.trig.ai/blog/vitally-vs-gainsight-vs-planhat</link><guid isPermaLink="true">https://www.trig.ai/blog/vitally-vs-gainsight-vs-planhat</guid><description>Gainsight, Vitally, and Planhat differ less on features than on what each is organized around. </description><pubDate>Mon, 24 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>Customer Success Software with native AI agents: How to tell a real agent from a rebranded assistant</title><link>https://www.trig.ai/blog/customer-success-software-native-ai-agents</link><guid isPermaLink="true">https://www.trig.ai/blog/customer-success-software-native-ai-agents</guid><description>Gartner estimates only about 130 of the thousands of vendors describing their products as agentic are real. Five questions separate a native agent from a rebranded assistant.</description><pubDate>Thu, 20 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>Gainsight Alternatives in 2026: How to choose the one that fits your team</title><link>https://www.trig.ai/blog/gainsight-alternatives</link><guid isPermaLink="true">https://www.trig.ai/blog/gainsight-alternatives</guid><description>Teams searching for Gainsight alternatives are usually solving one of three separate problems, and the shortlist depends on which one it is.</description><pubDate>Mon, 17 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>How AI agents that take action in the CRM can enhance capacity</title><link>https://www.trig.ai/blog/ai-agents-that-take-action-in-the-crm</link><guid isPermaLink="true">https://www.trig.ai/blog/ai-agents-that-take-action-in-the-crm</guid><description>Applying AI to more than lead enrichment workflows puts a revenue operations team in the top 10% for AI adoption.</description><pubDate>Thu, 13 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>How agent teams scale customer success without hiring more CSMs</title><link>https://www.trig.ai/blog/how-agent-teams-scale-customer-success-without-hiring-more-csms</link><guid isPermaLink="true">https://www.trig.ai/blog/how-agent-teams-scale-customer-success-without-hiring-more-csms</guid><description>Bain found customer success managers spend about 65% of their time on work AI could automate, while net revenue retention fell even as companies hired more customer success roles. </description><pubDate>Fri, 07 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>The best AI tools for sales and account teams in Slack</title><link>https://www.trig.ai/blog/best-ai-tools-for-sales-and-account-teams-in-slack</link><guid isPermaLink="true">https://www.trig.ai/blog/best-ai-tools-for-sales-and-account-teams-in-slack</guid><description>Comparing six AI tools that cover most of what a sales or account team would need today including: what each one does, who it&apos;s for, and how to start for free.</description><pubDate>Thu, 06 Aug 2026 14:00:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>The hidden cost of the AI sprinkle: Why using ten tools is less effective than using one system</title><link>https://www.trig.ai/blog/why-ten-tools-move-less-revenue-than-one-system</link><guid isPermaLink="true">https://www.trig.ai/blog/why-ten-tools-move-less-revenue-than-one-system</guid><description>A revenue leader can count ten AI purchases and still struggle to name the one that shifted net revenue retention by a point.</description><pubDate>Wed, 22 Jul 2026 14:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>How Trig catches the accounts that go quiet before the renewal call</title><link>https://www.trig.ai/blog/how-trig-catches-the-accounts-that-go-quiet-before-the-renewal-call</link><guid isPermaLink="true">https://www.trig.ai/blog/how-trig-catches-the-accounts-that-go-quiet-before-the-renewal-call</guid><description>Some of the most important things in a customer relationship are not events, but rather the absence of events.</description><pubDate>Wed, 15 Jul 2026 13:30:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>How Trig builds the customer intelligence layer for post-sales</title><link>https://www.trig.ai/blog/how-trig-builds-the-customer-intelligence-layer-for-post-sales</link><guid isPermaLink="true">https://www.trig.ai/blog/how-trig-builds-the-customer-intelligence-layer-for-post-sales</guid><description>The most important data a revenue team has is no longer what sits in the CRM.</description><pubDate>Wed, 13 May 2026 14:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Introducing Trig 2.0: The future of post-sales has arrived.</title><link>https://www.trig.ai/blog/introducing-trig-2-0-the-future-of-post-sales-has-arrived</link><guid isPermaLink="true">https://www.trig.ai/blog/introducing-trig-2-0-the-future-of-post-sales-has-arrived</guid><description>Today we&apos;re launching Trig 2.0, a breakthrough new AI for managing and growing your entire customer base. </description><pubDate>Thu, 16 Apr 2026 13:30:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>How Trig measures the impact of customer outreach</title><link>https://www.trig.ai/blog/how-trig-measures-the-impact-of-customer-outreach</link><guid isPermaLink="true">https://www.trig.ai/blog/how-trig-measures-the-impact-of-customer-outreach</guid><description>The challenge for measuring success in customer success is that traditional tools make it nearly impossible to connect interventions to outcomes.</description><pubDate>Thu, 02 Apr 2026 14:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Introducing Signals: Automatic risk and opportunity detection for post-sales</title><link>https://www.trig.ai/blog/signals-automatic-risk-and-opportunity-detection-for-post-sales</link><guid isPermaLink="true">https://www.trig.ai/blog/signals-automatic-risk-and-opportunity-detection-for-post-sales</guid><description>Imagine having someone whose sole job is to monitor your entire customer base, and continuously look for signs that accounts need attention.</description><pubDate>Wed, 25 Mar 2026 10:01:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>How AI makes personalized communications at scale possible</title><link>https://www.trig.ai/blog/how-ai-makes-personalized-communications-at-scale-possible</link><guid isPermaLink="true">https://www.trig.ai/blog/how-ai-makes-personalized-communications-at-scale-possible</guid><description>There aren&apos;t enough hours in the day to write individual messages for every account that needs attention, so teams start looking for ways to automate. And that&apos;s where the trade-offs begin.</description><pubDate>Thu, 05 Mar 2026 15:13:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>AI Agents and Jobs: The execution layer customer success has been missing</title><link>https://www.trig.ai/blog/the-execution-layer-customer-success-has-been-missing</link><guid isPermaLink="true">https://www.trig.ai/blog/the-execution-layer-customer-success-has-been-missing</guid><description>Identifying which customers need attention is critical, but it&apos;s only half the problem. The other half is execution.</description><pubDate>Thu, 12 Feb 2026 14:33:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>The hidden cost of building customer segments manually</title><link>https://www.trig.ai/blog/the-hidden-cost-of-building-customer-segments-manually</link><guid isPermaLink="true">https://www.trig.ai/blog/the-hidden-cost-of-building-customer-segments-manually</guid><description>Every hour your team spends wrangling spreadsheets is an hour they&apos;re not spending on conversations, interventions, or strategic work.</description><pubDate>Fri, 06 Feb 2026 12:01:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>UX Philosophy</title><link>https://www.trig.ai/blog/ux-philosophy</link><guid isPermaLink="true">https://www.trig.ai/blog/ux-philosophy</guid><description>The goal is a well-facilitated collaboration.</description><pubDate>Thu, 05 Feb 2026 11:03:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>Why active customers still churn (and what to measure instead)</title><link>https://www.trig.ai/blog/why-active-customers-still-churn</link><guid isPermaLink="true">https://www.trig.ai/blog/why-active-customers-still-churn</guid><description>Tracking logins without tracking outcomes is like measuring how often someone opens the fridge without asking if they ever ate dinner.</description><pubDate>Thu, 29 Jan 2026 12:00:23 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>It’s time to move on from ‘Health Scores’</title><link>https://www.trig.ai/blog/it-s-time-to-move-on-from-health-scores</link><guid isPermaLink="true">https://www.trig.ai/blog/it-s-time-to-move-on-from-health-scores</guid><description>Every Monday morning, CS leaders ask the same question: which customers actually need help right now? Health Scores have tried and failed to answer that question.</description><pubDate>Thu, 22 Jan 2026 16:30:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>Why NRR should be your post-sales north star (and how AI can help grow it)</title><link>https://www.trig.ai/blog/why-nrr-should-be-your-post-sales-north-star</link><guid isPermaLink="true">https://www.trig.ai/blog/why-nrr-should-be-your-post-sales-north-star</guid><description>Revenue leaders are starting 2026 more focused than ever on their existing customers.</description><pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>How account management evolved in 2025 (and what to expect in 2026)</title><link>https://www.trig.ai/blog/how-account-management-evolved-in-2025-and-what-to-expect-in-2026</link><guid isPermaLink="true">https://www.trig.ai/blog/how-account-management-evolved-in-2025-and-what-to-expect-in-2026</guid><description>We reflect on the top AI agent trends that defined this transformation in 2025, then share our predictions for how AI agents will evolve into the default operating system for post-sales in 2026.</description><pubDate>Tue, 16 Dec 2025 00:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>From customer success to customer performance: How Workstreet knew it was time to change</title><link>https://www.trig.ai/blog/from-customer-success-to-customer-performance-how-workstreet-knew-it-was-time-to-change</link><guid isPermaLink="true">https://www.trig.ai/blog/from-customer-success-to-customer-performance-how-workstreet-knew-it-was-time-to-change</guid><description>We sat down with Romeen Sheth to talk about what led him to introduce the customer performance model at Workstreet, how his team made the shift, and what he&apos;s learned since putting it into practice.</description><pubDate>Tue, 09 Dec 2025 09:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>How AI agents accelerate customer expansion</title><link>https://www.trig.ai/blog/how-ai-agents-accelerate-customer-expansion</link><guid isPermaLink="true">https://www.trig.ai/blog/how-ai-agents-accelerate-customer-expansion</guid><description>Most B2B companies know there’s huge expansion potential across their customer base, they just can&apos;t reach it.</description><pubDate>Wed, 26 Nov 2025 00:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>How AI agents are redefining modern B2B retention</title><link>https://www.trig.ai/blog/how-ai-agents-are-redefining-modern-b2b-retention</link><guid isPermaLink="true">https://www.trig.ai/blog/how-ai-agents-are-redefining-modern-b2b-retention</guid><description>Enterprise businesses are recognizing that their existing customers are the core drivers of revenue growth—and are now making retention a top priority.</description><pubDate>Wed, 19 Nov 2025 00:00:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>How AI agents transform onboarding and accelerate your customers’ time to value</title><link>https://www.trig.ai/blog/how-ai-agents-transform-onboarding-and-accelerate-your-customers-time-to-value</link><guid isPermaLink="true">https://www.trig.ai/blog/how-ai-agents-transform-onboarding-and-accelerate-your-customers-time-to-value</guid><description>If customers don&apos;t get to value fast, they churn. That’s why it’s essential to give every account a personalized and productive onboarding experience. AI agents enable exactly that.</description><pubDate>Wed, 12 Nov 2025 17:28:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Why you&apos;re struggling to operationalize your customer data (and what to do about it)</title><link>https://www.trig.ai/blog/why-you-re-struggling-to-operationalize-your-customer-data</link><guid isPermaLink="true">https://www.trig.ai/blog/why-you-re-struggling-to-operationalize-your-customer-data</guid><description>Let&apos;s look at the core challenges of operationalizing your customer data.</description><pubDate>Thu, 30 Oct 2025 00:00:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>Trig &amp; CRMs: Which tool is best for scaling account management?</title><link>https://www.trig.ai/blog/which-tool-is-best-for-scaling-account-management</link><guid isPermaLink="true">https://www.trig.ai/blog/which-tool-is-best-for-scaling-account-management</guid><description>Let’s break down the key differences between each tool so you can see how their account management capabilities stack up.</description><pubDate>Fri, 24 Oct 2025 00:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>Agentic account management 101: Redefining B2B revenue generation</title><link>https://www.trig.ai/blog/inside-the-ai-software-redefining-b2b-revenue-generation</link><guid isPermaLink="true">https://www.trig.ai/blog/inside-the-ai-software-redefining-b2b-revenue-generation</guid><description>Learn how AI agents are transforming the account management model for B2B.</description><pubDate>Wed, 22 Oct 2025 09:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Trig vs. Customer Success Platforms: Which tool is right for your business?</title><link>https://www.trig.ai/blog/which-tool-is-right-for-your-business</link><guid isPermaLink="true">https://www.trig.ai/blog/which-tool-is-right-for-your-business</guid><description>In this comparison guide, we&apos;ll put Trig head-to-head with CSPs so you can decide which tool makes the most sense for you.</description><pubDate>Tue, 14 Oct 2025 00:00:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item><item><title>Why every company needs a Head of Customer Performance</title><link>https://www.trig.ai/blog/why-every-company-needs-a-head-of-customer-performance</link><guid isPermaLink="true">https://www.trig.ai/blog/why-every-company-needs-a-head-of-customer-performance</guid><description>Customer performance is the missing link between delivering value for customers and measurable results for your business.</description><pubDate>Wed, 08 Oct 2025 00:00:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>Trig raises $6 million seed led by 20VC to redefine account management with AI agents</title><link>https://www.trig.ai/blog/trig-raises-6-million-seed</link><guid isPermaLink="true">https://www.trig.ai/blog/trig-raises-6-million-seed</guid><description>We&apos;re building a future where revenue leaders can manage, retain, and expand every account regardless of ACV or capacity.</description><pubDate>Wed, 01 Oct 2025 14:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Build vs. Buy: The smarter way to scale customer performance</title><link>https://www.trig.ai/blog/build-vs-buy-the-smarter-way-to-scale-customer-performance</link><guid isPermaLink="true">https://www.trig.ai/blog/build-vs-buy-the-smarter-way-to-scale-customer-performance</guid><description>What seems scrappy and strategic upfront easily becomes a slow, expensive detour.</description><pubDate>Wed, 20 Aug 2025 00:00:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>The true cost of your CSMs time (and how to drive more value from it)</title><link>https://www.trig.ai/blog/the-true-cost-of-your-csm-time</link><guid isPermaLink="true">https://www.trig.ai/blog/the-true-cost-of-your-csm-time</guid><description>We&apos;ll explore the main obstacles to scaling customer engagement—and break down what you can do to overcome them and drive NRR.</description><pubDate>Thu, 14 Aug 2025 21:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>Why you can&apos;t scale post-sales engagement with just your CRM</title><link>https://www.trig.ai/blog/why-you-cant-scale-post-sales-engagement-with-just-your-crm</link><guid isPermaLink="true">https://www.trig.ai/blog/why-you-cant-scale-post-sales-engagement-with-just-your-crm</guid><description>Even the most powerful CRMs on the market aren&apos;t designed to maximize each of your accounts&apos; full revenue potential.</description><pubDate>Mon, 11 Aug 2025 00:00:00 GMT</pubDate><dc:creator>Tom Richards</dc:creator></item><item><title>The upsell advantage most companies miss!</title><link>https://www.trig.ai/blog/the-upsell-advantage-most-companies-miss</link><guid isPermaLink="true">https://www.trig.ai/blog/the-upsell-advantage-most-companies-miss</guid><description>Companies are leaving money on the table. It&apos;s that simple. </description><pubDate>Sat, 17 May 2025 17:31:00 GMT</pubDate><dc:creator>Mark Ryan</dc:creator></item><item><title>Getting your team to value</title><link>https://www.trig.ai/blog/getting-your-team-to-value</link><guid isPermaLink="true">https://www.trig.ai/blog/getting-your-team-to-value</guid><description>It takes two people to create something magnificent. One to do it, the other to tell them when to stop</description><pubDate>Thu, 03 Oct 2024 14:57:00 GMT</pubDate><dc:creator>Patrick Mullen</dc:creator></item><item><title>More metrics, more problems</title><link>https://www.trig.ai/blog/more-metrics-more-problems</link><guid isPermaLink="true">https://www.trig.ai/blog/more-metrics-more-problems</guid><description>Metrics are great. But when you’re swimming in them? Not so much.</description><pubDate>Wed, 11 Sep 2024 14:50:00 GMT</pubDate><dc:creator>Niall Kelly</dc:creator></item></channel></rss>