The Problem

Restaurant operators and managers are short on time and under increasing pressure to improve operational efficiency. Nory knows that an incomplete onboarding flow places restaurants at risk of churning from the product. Their goal was to improve their onboarding process and shorten time to value for their customers, while highlighting areas where Nory needs to step in and provide additional support.

The Opportunity

Nory used Trig's behavior analysis to identify the key areas where customers stall while onboarding into the product. They wanted to identify places in the flow where incentives could be deployed to push restaurant owners to prioritize the onboarding process. Their definition of success was a faster and more effective onboarding cadence for restaurant owners. They wanted to then use this as an engagement loop for Nory’s team to offer more bespoke and targeted products to their restaurant partners.

The Solution

Trig's AI agents provided Nory with the tools to incentivize and drive speedy onboarding across their new restaurant customers in three ways:

• They were able to identify the steps each new restaurant operator had to take to fully onboard into the product.
• They targeted and communicated with key contacts at the restaurant, offering incentives to complete each step.
• Using Trig's incentive product they rewarded operators for completed steps with Amazon gift cards.

The Result

Trig drove a number of key improvements to the onboarding flow for new restaurants signing up to Nory’s operating system.

• An increase of 266% of adoption rate across restaurants in the first campaign.
• 66% of their customers completed onboarding in under ten days.
• 83% of all new restaurants in the campaign completed all onboarding steps.
• 100% open rate among targets for the campaign messaging, proving Trig's effectiveness in delivering key communications to Nory’s customer base.