This is a borrowed phrase, but it sums up one of the ways I believe Trig can best support our customers in prioritizing their time… helping them know where to start, and when to stop. And at a time where you need to maximize every seat you have, in a market that’s more competitive than ever, I am all in on helping our customers drive executional efficiency.

In any phase of the customer lifecycle—be it onboarding, activation, or expansion—problems inevitably arise. The bigger the problem, the more your customer will stray from your ideal customer journey. And, the longer they’re dissatisfied, the more it will cost you to put it right.

Most orgs build teams around key phases or features which gives them the context and proximity to solve problems efficiently. And while the initial motivation here is sound, the problem with this approach is there'll always be a 'priority' that those teams could focus on. Put another way, it's just too easy for them to assume it's high priority, all the way down.

Put simply, it’s not. And so often this is where seniority (dare I say “cost”) comes in, it often takes someone else to tell a given team when to stop, or repoint their energies towards something more valuable. It’s exhausting for your teams and at scale, it’s expensive.

Customers don’t churn when they get to value quickly; they expand when they experience value consistently. As a leader, it’s crucial that your teams are perpetually focused on the highest-leverage activities to ensure your customers get value both quickly and consistently.

Here's how:

Try Trig. Trig tells you where to focus your efforts so that you can maximize customer value at every stage of their lifecycle—all without needing data analytics resources.

We help you monitor the flow of users and revenue through key lifecycle stages, taking a holistic view of all so we can help you assign your time and resources to prioritize the accounts that matter most, and maximize NRR. You can segment and target customers with automated messaging and incentives to encourage them to take more of those actions, leading to increased adoption, retention and expansion.

It still takes two to create something magnificent. One to choose the right automations, and Trig for everything else.

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Ready to see what Trig can do for you? Book a demo with us today.