The most important data a revenue team has is no longer what sits in the CRM.

Today we're launching Trig 2.0, a breakthrough new AI for managing and growing your entire customer base.

The challenge for measuring success in customer success is that traditional tools make it nearly impossible to connect interventions to outcomes.

Imagine having someone whose sole job is to monitor your entire customer base, and continuously look for signs that accounts need attention.

There aren't enough hours in the day to write individual messages for every account that needs attention, so teams start looking for ways to automate. And that's where the trade-offs begin.

Identifying which customers need attention is critical, but it's only half the problem. The other half is execution.