Book a demo
  • Salesforce
  • DocuSign
  • Gong
  • Google Calendar
  • Slack

Clean up your account records.

Create an agent assignment that checks your accounts’ CRM fields each week, from finding stale or wrong values to writing the fixes you approve.

Use this template
Assignments/New from template/Account CRM cleanup
How it works

How the agent checks your account records.

The agent checks your accounts’ CRM fields against contracts, calls, and usage, pre-fills each fix, and writes only those you approve.

  1. 01

    The weekly check starts.

    Trig checks your accounts’ CRM fields every Friday afternoon before the forecast, and looks each day for customer calls not yet logged.

  2. 02

    Agent gathers data & evidence.

    CRM fields and when each last changed, signed contracts, your calendar and recorded calls, logged activity, usage, and contact roles.

  3. 03

    Agent builds the CRM fix list.

    Flags where the CRM and the contract disagree, pre-fills each fix with its evidence, and asks you to supply missing information when the records provide no evidence.

  4. 04

    You review, edit, and approve.

    Approve, edit, or skip each fix, answer what the records lack, and Trig writes only the fixes you approve.

Configuration

How this agent manages your account records.

The data and records the agent needs access to in order to deliver the work, and where you want it delivered.

How this agent manages your account records.

  • What it reads

    Your accounts and contacts in the CRM, with when each field last changed, signed contracts, and your calendar and recorded calls. Usage data and job-change records add context where available.

  • Where the work lands

    Full fix list on Trig, delivered as a direct message in your internal chat, such as Slack, with each fix written to your CRM once you approve it.

  • Your decisions

    Your team approves, edits, or skips each fix, and answers where the records hold no evidence. Trig treats the signed contract as right and changes nothing until you approve. Agents access only records you allow and carry out only actions you approve.

Output

What the agent hands your team.

Every wrong, stale, or blank field on your accounts, with the contract or call behind each fix, ready to approve in just a few clicks.

  1. 1Every fix. Each fix on your accounts, with what it needs from you.
  2. 2Priorities. What to look at first, with its source.
  3. 3Fixes. Each fix waits for you to edit and approve before Trig writes it.
FAQ

Frequently asked questions.

What is an account CRM cleanup agent?

It is a Trig agent set up to keep your account records accurate. In this configuration, the agent checks the CRM fields on each account you own every Friday afternoon, with a daily check for customer calls not yet logged. The agent compares the CRM with signed contracts and calls, pre-fills each fix with its evidence, and writes only the fixes you approve.

How does Trig find stale or incorrect customer account records?

Agents can be configured to check each account against rules your team sets. In this template, a fix is raised when the CRM and the signed contract disagree on value, renewal date, notice date, or term. Fixes are also raised for a forecast category unchanged for over 7 days when renewal is within 90 days, a late or blank next step, no logged activity in over 21 days, a customer call with nothing logged, or a contact role that the records contradict, such as a champion who has left.

What does the account CRM cleanup list include?

In this template, the agent is configured to deliver a fix list for the accounts that meet your targeting conditions. It opens with the fixes found, the conflicts with contracts, and the calls not yet logged. Then it lists each fix with the account, the field, its current value, and a proposed value with its evidence, conflicts first and the nearest renewals next. Where the records hold no evidence, it asks you the one question that would settle it.

Will the agent contact customers or change the CRM on its own?

No. Trig never contacts customers directly without express approval, which is controlled at the code level. In this template, each fix waits for you to approve, edit, or skip it before Trig writes it to the CRM. Where the CRM and the contract disagree, both values are shown, and the CRM keeps its value until you decide.

What does the agent need access to?

Your accounts and contacts in the CRM with each field’s change history, your signed contracts or billing records, and your calendar and recorded calls. Product usage and job-change records from a people-data tool add useful additional context where available. In Trig, you choose which connected sources agents can read, and you approve whether each assignment may send messages or update records before it runs.

Can we change how the template works?

Yes. A template sets up the assignment: what to produce, which accounts it covers, when it runs, and which tools it can use. You review the plan before it runs, and you can edit its instructions, accounts, recipients, or timing at any time, or pause it.

How long does it take to set up this template?

A few clicks. Once the tools it reads from are connected to Trig, you can set up this template almost instantly, review its plan, and the agent starts work on your account records.

Uncapped capacity.
Same great team.

  • $1 per account
  • ISO 42001
  • SOC 2 Type 2