Every business needs metrics and data to figure out where they are, what’s working, and what isn’t. Here’s the lesson: you don’t need more data. You just need simpler data.

If your daily dashboard is starting to look like Neo’s cascading green numbers from The Matrix, perhaps it’s time to take a step back and gain some clarity on what it is you’re actually trying to focus on.

Focus on Value, Not Volume. Take a step back from your metrics in order to take a leap forward in productivity.

Here’s what works

A basic product usage metric can help, deeply, with highlighting red flags. Big drop in daily users? It could be a bug, poor user experience, or another external factor. Likewise, a very simple metric designed to show any weekly increase of logins, or new feature usage, can signal whether a new feature is being used or your product adoption is increasing.

And here’s what won’t work

Hyper-granular data. It’s easy to get caught up in the idea that just because you’re doing a lot of work, and tracking every cog in the machine that is your product, that it all must mean something, right?

Well…no. The kitchen-sink approach to data collection can overwhelm even the most earnest product and development team. Though it might give the engineers something to talk about over a pint after work, it won’t necessarily make anyone’s workdays any easier. Too much data can hide outliers, obscure patterns, and leave everyone on the team with a false sense of security.

Mindful Metrics

Don’t fall in love with the data. Fall in love with the work.

It’s much easier to track metrics and data than it is to truly appreciate and understand them. Though it might seem counterproductive at first, we promise that by scaling back your metrics to only include what really matters that you’ll be able to see a lot more, understand a lot more, and most importantly, do a lot more.

Trig doesn’t just help you understand your business better, it helps you gain a 50,000ft view on how your business actually operates. By identifying high-value action points and automating targeted interventions to drive customer engagement, you can focus more on the day-to-day and the big picture rather than getting derailed by the details.

Ready to see what Trig can do for you? Book a demo with us today and find out how to transform today’s existing data into tomorrow’s next opportunity.